Technology and Innovation Strategy

Nombre de places: 60 - Langue: English

Objectifs

- Application of managerial economics & strategy to innovative sectors
- Market structure as well as corporate structure affect:
- Incentive to innovate
- Ability to innovate
- Idiosyncratic features of innovative sectors:
- Networks, standards, two-sided markets
- Intellectual property

Evaluation

examen écrit / travail de groupe

Programme

Cases studies:
- R&D competition
- Technology adoption
- Organizing for R&D
- Two-sided markets
- IP strategies

Pré-requis

no pre-requesites

Equipe enseignante

Margaret Kyle, CERNA


 

Adresse e-mail

Mot de passe


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